Smith & Fong


Brand Identity Refresh

Website Design & Development

Promotional Literature Design

Technical Illustration


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Smith & Fong specializes in bamboo and palm construction products such as flooring, ceiling panels and wall tiles.

As a long-time DrawBridge client, we are the go-to for Smith & Fong’s design and web development needs, from brand identity, to technical illustrations and case study design, to website design and development.

Keeping a clean, modern look for the brand, we performed a brand refresh and then carried it throughout the websites (Plyboo and Durapalm) as well as the promotional literature design. We were also tasked with creating technical drawings of key products for use on the website and developed a case study template that we then used to highlight over 50 different projects.