Whether you’re selling a product or service, championing a cause, or providing information and inspiration, it is vital to understand your customer, your competition, and how you stand out in the crowd. Today’s consumers are more demanding – and distracted – than ever before, and change is constant. We work with you to understand your organizational objectives, craft appropriately-scaled and targeted strategies, and use analytics to track and measure marketing performance.
Understand your market landscape, including competitors, customers, trends, disruptors, and your unique niche. Build baseline metrics to better understand the effectiveness of marketing efforts. Acknowledge your internal strengths and weaknesses in order to capitalize on market opportunities and navigate impending threats.
Clearly define your marketing goals and objectives, ensuring they are manageable, achievable and measurable. Align resources in support of the plan and coordinate messaging across channels for maximum impact. Create and serve meaningful content on appropriate channels and timed to the information needs during each stage of the buyer journey.
Harness the power of data to understand customer behavior and make incremental improvements to your website, social media accounts, digital marketing efforts, and more. Set and monitor key performance indicators based on marketing objectives. Measure the impact of paid promotions and track activity such as downloads, link clicks, form completions, and more.
Create online communities in support of your organizational and marketing objectives. Listen to your target audience, engage in conversations, and act upon the information to continually improve your offerings. Understand which platform(s) are best for your particular business and be consistent in your tone, content, and posting cadence.
Search Engine Marketing
Identify the right keywords and leverage the SEM networks for maximum campaign reach. Set the ad format, placement, timing, and budget to achieve your marketing goals. Increase sales through the search network. Boost awareness through the display network or video ads. Target specific audiences who are actively searching for organizations like yours.